Sergio Bianchi
Login to view DISC.Sergio Bianchi is a senior consumer and market research professional managing the Sensory & Consumer Experience for PepsiCos Salty Snacks category. A Chemical Engineering graduate, his expertise lies in translating deep consumer understanding into actionable insights for innovation. Colleagues describe him as being highly innovative.
He has a keen interest in how consumers make decisions based on senses and emotions, believing product development is shifting from a purely functional logic to a sensory one. Sergio is passionate about creating products that spark experiences engaging the body, mind, and memory.
Unique fact: He champions the idea that modern sensory science goes beyond the five traditional senses, embracing concepts like emotional connection and cognitive perception.
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