Sergio Bustamante Garzón

Sergio is the Director of Commercial Strategy for Credit Cards at Banco AV Villas, bringing a decade of expertise in payment methods marketing. He specializes in product development, strategic alliances, and full customer lifecycle management. Colleagues describe him as committed, analytical, and oriented toward achieving results.

Outside his core role, Sergio is dedicated to continuous learning, recently beginning a Masters in Marketing at Universidad Externado de Colombia. He follows technology and consulting leaders like IBM and Accenture, suggesting a keen interest in corporate innovation and strategy.

He recently led the launch of Boomerang, a new cashback credit card designed as a financial ally that provides real value to customers.