Sergio Bustamante Garzón

Inquirer
DISC Type : cd

Director Estrategia Comercial Tarjeta Crédito at Banco AV Villas

Colombia

Overview

Sergio is the Director of Commercial Strategy for Credit Cards at Banco AV Villas, bringing a decade of expertise in payment methods marketing. He specializes in product development, strategic alliances, and full customer lifecycle management. Colleagues describe him as committed, analytical, and oriented toward achieving results.

Outside his core role, Sergio is dedicated to continuous learning, recently beginning a Masters in Marketing at Universidad Externado de Colombia. He follows technology and consulting leaders like IBM and Accenture, suggesting a keen interest in corporate innovation and strategy.

He recently led the launch of Boomerang, a new cashback credit card designed as a financial ally that provides real value to customers.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Financial Product Innovation
Spearheaded the creation and launch of the 'Boomerang' cashback credit card, a product focused on delivering tangible value back to the user with each purchase.
Customer Lifecycle Strategy
Has extensive experience leading teams to develop strategies for customer activation, usage, and retention, directly impacting key business goals like billing and revenue.
Co-branding Alliances
Previously held a director role focused on designing and maintaining a portfolio of co-branded credit cards, showcasing expertise in managing strategic business partnerships.

Media Appearances

Sergio has no verified media appearances

Work History

5-2022
Director Estrategia Comercial Tarjeta Crédito at Banco AV Villas
2-2018 - 4-2022
Director Tarjeta Credito Marcas compartidas y alianzas at Banco AV Villas
1-2017 - 4-2018
Director de ciclo de vida - Tarjetas Crédito at Banco AV Villas
4-2014 - 12-2016
Profesional Senior de Mercadeo - Medios de Pago at Banco Agrario de Colombia
2-2013 - 3-2014
Analista de Convenios, Nóminas y Libranzas at Banco de Bogota

Education

7-2024 - 12-2025
Maestria en Mercadeo from Universidad Externado de Colombia
2012 - 2013
Especialización en Gerencia de Mercadeo from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Colombia Job Level : Mid-senior Designation : Director Estrategia Comercial Tarjeta Crédito at Banco AV Villas
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sergio

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • Their decision making speed is somewhere in the middle.
  • Can Sergio take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sergio

Personality Compatibility


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