SERGIO MANZANO ROA

Evaluator
DISC Type : csd

Business Development Manager at Catenon

Huixquilucan, México, Mexico

Overview

Sergio Manzano Roa is a Business Development Manager at Catenon, specializing in connecting top companies with executive leaders. With over 10 years of experience, his background includes strategic sales and commercial coordination at companies like Tramontina de México, where he managed significant client portfolios and drove regional growth.

Based on his professional focus, Sergio is deeply invested in understanding the operational and strategic challenges that various industries face. He demonstrates a keen interest in the logistics and fast-moving consumer goods sectors, analyzing how leadership impacts business performance, supply chain efficiency, and market expansion.

He has transitioned his extensive experience in commercial strategy and market analysis into the field of executive search.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Executive Search
His current role and recent activity focus on sourcing C-suite and director-level talent for key positions in various industries.
Strategic Leadership
He consistently discusses the importance of visionary and operational leaders in driving business growth and expansion for top-tier companies.
FMCG & Retail
Frequently analyzes leadership challenges and operational needs within the Fast-Moving Consumer Goods (FMCG) and Retail sectors.

Media Appearances

SERGIO has no verified media appearances

Work History

11-2025
Business Development Manager at Catenon
3-2024 - 8-2025
Coordinador comercial regional at Tramontina de México
11-2019 - 3-2024
Category Manager at Tramontina de México
3-2016 - 10-2019
Desarrollador de nuevos negocios at Tamex
2-2015 - 4-2016
Administrador de cartera at Tamex

Education

8-2015 - 9-2018
Licenciatura from Universidad Tecnológica de México

More Information

Social Presence :

Prographics :

Exp : 10 Location : Huixquilucan, México, Mexico Job Level : Middle Designation : Business Development Manager at Catenon
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Insights For Selling To SERGIO

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SERGIO is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from SERGIO

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will SERGIO move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can SERGIO take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And SERGIO

Personality Compatibility


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