Sergio Rubio Pineda

Critic
DISC Type : C

Director de sistemas de información at Bidafarma

Greater Sevilla Metropolitan Area, Spain

Overview

Como Director de Sistemas de Información en Bidafarma, Sergio lidera proyectos de modernización e integración de TI a gran escala. Ha supervisado complejas fusiones y migraciones a plataformas como IBM Power para SAP HANA. Tiene formación en IA, Machine Learning y metodologías Agile.


He gestionado la compleja fusión tecnológica de ocho cooperativas para crear la infraestructura de TI unificada de Bidafarma.

Personality Overview

Negotiator

Precise

Critic

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Modernización de TI
Lideró un importante proyecto para migrar el entorno SAP HANA de Bidafarma a IBM Power Systems para mejorar la escalabilidad y la seguridad como parte de su transformación digital.
Inteligencia Artificial
Cursó formación especializada en Machine Learning e IA en la EOI Business School y recientemente obtuvo una certificación en IA Generativa de SAP, lo que indica un fuerte enfoque profesional.
Integración de Sistemas
Gestionó la compleja unificación tecnológica de sistemas tras la fusión de las cooperativas que formaron Bidafarma, incluyendo ERPs y gestión de almacenes.

Media Appearances

Sergio Rubio Pineda, CIO y director de IT de Bidafarma. Featured in Revista Sector Ejecutivo

See Now

Work History

1-2017
Director de sistemas de información at Bidafarma
7-2006 - 12-2016
Director de Informática at Cecofar
1-1993 - 6-2006
Analista de TI at Cecofar

Education

6-2021 - 7-2021
Programa enfocado en Machine Learning e Inteligencia Artificial from EOI Business School
1-2020 - 4-2020
Metodologías Agile from EOI Business School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Sevilla Metropolitan Area, Spain Job Level : Mid-senior Designation : Director de sistemas de información at Bidafarma
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sergio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sergio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sergio

Personality Compatibility


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