Serina Donkin in

Serina Donkin

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Director of Communications & Engagement at The Rank Group plc
📍 Farnham, England, United Kingdom

Serina is a communications director at The Rank Group plc with over 15 years of experience. She is a certified professional in Leading Equality, Diversity & Inclusion and Organisational Culture, focusing on enhancing communication channels and effectively implementing strategic messages across corporate platforms.

Outside of her corporate role, Serina is passionate about community and wellbeing. She actively supports fundraising for charities like the Carers Trust and has completed Mental Health First Aid training. She has also contributed to community magazines, showing a commitment to local engagement.

She was named the Women in Gaming Positive Role Model of the Year for 2024.

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Experience
19 Years
Current Role
Director of Communications & Engagement
Job Level
Mid-senior
Location
Farnham, England, United Kingdom
Personality Overview

How Serina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Serina cares about

Corporate Communications
With over 15 years of experience, she focuses on transforming internal and external communications to promote strategy, vision, and culture.
Diversity & Inclusion
Holds a Level 6 CMI certification in Leading Equality, Diversity & Inclusion and actively promotes building an inclusive and vibrant workplace.
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Career

Work history

2-2025
Director of Communications & Engagement
The Rank Group plc
4-2024 - 2-2025
Head of Communications & Engagement
The Rank Group plc
4-2021 - 4-2024
Communications Manager
The Rank Group plc
4-2019 - 4-2021
Senior Communications Executive
The Rank Group plc
5-2018 - 4-2019
Internal Communications Executive (Mat Cover)
Sodexo - Employee & Consumer Engagement
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1993 - 1994
GCSE
Court Moor School
Level 2
CYQ Fitness Qualification
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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