Seth Bindernagel

Pioneer
DISC Type : Dis

Advisor at SkyDeck Berkeley

London, England, United Kingdom

Overview

Seth is a marketing and growth leader who serves as a fractional CMO for SaaS startups, specializing in product-led growth and developer marketing. A UC Berkeley Haas MBA graduate with a background at Sequoia Capital, people he has worked with describe him as an impactful team player and a unicorn who understands both B2B and B2C marketing.

Outside of work, Seth is a family-oriented person who, along with his wife, moved to Piedmont, California, for the strong public schools for their two daughters. He found his work with Ashoka, a global network of social entrepreneurs, to be some of the most personally rewarding of his career.

As a Sequoia Scout, he has angel-invested in approximately 10 startups, actively shaping the next generation of technology companies.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Startup Mentorship
Serves as an advisor to startups at U. C. Berkeley's SkyDeck accelerator and has angel invested in multiple companies through the Sequoia Scout program.
Product-Led Growth
Specializes in providing marketing and growth strategies, including product-led growth (PLG), to high-growth SaaS businesses as a fractional CMO.
AI's Broader Impact
Reads and discusses books like "The Coming Wave" by AI pioneer Mustafa Suleyman, showing an interest in the technology's history and future societal effects.

Media Appearances

Advisors - Berkeley SKYDECK. Featured in SkyDeck Berkeley

See Now

Work History

4-2016
Advisor at SkyDeck Berkeley
1-2022 - 9-2025
Vice President Marketing at Commerce Layer
5-2019 - 8-2020
Vice President Marketing at Sololearn
5-2017 - 4-2020
Sequoia Scout at Sequoia Capital
7-2014 - 4-2017
Head of Digital at Sequoia Capital

Education

2004 - 2006
MBA from University of California, Berkeley, Haas School of Business
8-1995 - 5-1999
B.S. from Cornell University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : N/A Designation : Advisor at SkyDeck Berkeley
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Seth

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • They are generally fast movers and can take quick decisions
  • Can Seth take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Seth

Personality Compatibility


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