Seth Burgett

Trailblazer
DISC Type : DI

Founder & CEO at Gateway Bronco

St Louis, Missouri, United States

Overview

Seth Burgett is a serial entrepreneur with three successful exits across the medical device, consumer product, and automotive industries. An alumnus of Washington Universitys Olin Business School, he is a prolific inventor with over 50 patents. Colleagues and mentors describe him as an inspirational leader with single-minded focus and determination.

Outside of his professional life, Seth is a dedicated adventurer, race car driver, and Ironman triathlete. He once embarked on a 5, 000-mile, five-week cross-country trip with his daughter in a 1973 Ford Bronco, an experience he describes as a once-in-a-lifetime adventure. He lives in the St. Louis area.

He invented a medical device robot for navigating catheters, a worlds-first innovation that was later used in a successful 4-hour heart surgery on his youngest son.

Personality Overview

Charismatic

Informal

Assertive

They are charming and can persuade others to support their decisions.  They will bat for you if they come to believe in you. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Entrepreneurial Ventures
He is a serial entrepreneur who has founded, capitalized, and successfully exited multiple companies, including yurbuds which was sold to Harman International.
Automotive Restoration
As Founder & CEO of Gateway Bronco, he is passionate about re-imagining and manufacturing high-quality vintage Ford Broncos, holding a world record for a sale at auction.
Medical Device Innovation
With a background in robotics and medical devices, he invented a surgical robot for heart and brain procedures. This innovation later played a critical role in his own son's health.

Media Appearances

Interviewing Seth Burgett, CEO Of Gateway Bronco. Featured in Forbes

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Trackside with Seth. Featured in Gateway Bronco

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Seth Burgett is the Chairman and CEO of Gateway Bronco. Featured in YouTube

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Work History

Founder & CEO at Gateway Bronco
Husband, Father & Adventurer at On Sabbatical
General Manager & Vice President at HARMAN International
Board of Directors at IVD Research Inc
Founder, Chairman & CEO at yurbuds

Education

Executive MBA from Washington University in St. Louis - Olin Business School
Executive MBA from Fudan University

More Information

Social Presence :

Prographics :

Exp : N/A Location : St Louis, Missouri, United States Job Level : Leadership Designation : Founder & CEO at Gateway Bronco
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Seth

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Seth take some risk or not?

  • If necessary, they will be ready to take risks.

You And Seth

Personality Compatibility


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