Seth Kaplan

Observer
DISC Type : ci

Business Development Manager at eero

Santa Barbara, California, United States

Overview

Seth Kaplan is a Business Development Manager at eero, focused on expanding the companys B2B initiatives. His background includes senior product management and strategic development roles at consumer electronics companies like Plume and Sonos. He holds an MBA from Pepperdine Graziadio Business School and a BA from UC Santa Barbara.

Outside of his career in technology, Seth is a basketball enthusiast who follows the Boston Celtics. He also appears to maintain ties to his alma maters community, supporting local organizations in the Santa Barbara area.

He is a co-inventor on a patent for creating audio and video-based social experiences in a networked media playback system.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

B2B WiFi Solutions
His current role and recent activity are heavily focused on the "eero means business" campaign, targeting commercial use cases for WiFi technology.
Smart Home Ecosystems
His career progression through Sonos, Plume, and eero demonstrates a consistent focus on connected devices and the smart home market.
Strategic Partnerships
His senior business development titles indicate a strong background in forming strategic initiatives and alliances with other companies in the tech space.

Media Appearances

Seth has no verified media appearances

Work History

11-2022
Business Development Manager at eero
3-2021 - 11-2022
Sr. Director of Product Management at Plume Design, Inc
10-2019 - 2-2021
Director of Business Development- Strategic Initiatives at Sonos, Inc.
11-2016 - 10-2019
Director of Global Business Planning at Sonos, Inc.
8-2014 - 10-2016
Sr. Manager FP&A: Marketing & Direct-To-Consumer at Sonos, Inc.

Education

2007 - 2008
MBA from Pepperdine Graziadio Business School
1998 - 2002
BA from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 23 Location : Santa Barbara, California, United States Job Level : Middle Designation : Business Development Manager at eero
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Seth

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Seth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Seth

Personality Compatibility


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