Shainul Kassam

Pioneer
DISC Type : Dsi

Founder at Fortune Law

London, England, United Kingdom

Overview

Shainul Kassam is the Founder and Managing Partner of Fortune Law, specializing in corporate and commercial law for startups and SMEs. An accredited mediator with an LLB from UCL, she also teaches Law for Entrepreneurs at Imperial College London. People often describe her as professional, knowledgeable, and incredibly thorough, saving her clients significant resources.

Outside of her legal practice, Shainul is a dedicated mother to two sons and lives in West London. She is passionate about giving back, supporting The Trussell Trust food bank, and serving as a trustee for charitable institutions. She enjoys running, baking, and traveling the world with her family.

At age 29, she was reported to be the youngest female to start a law firm in the UK on her own.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Entrepreneurship Law
She founded her firm to advise startups and SMEs and designed the "Law for Entrepreneurs" course she teaches at Imperial College London's MBA programme.
Corporate Governance
Her practice involves advising on complex shareholder disputes, M&A, and sensitive boardroom issues, reflecting a deep expertise in corporate and company law.
Access to Justice
As a Law Society Council Member, she actively discusses issues relating to access to justice and participates in the annual London Legal Walk to raise funds for related charities.

Media Appearances

Spotlight Interview with Shainul Kassam from Fortune Law. Featured in YouTube

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Interview with Shainul Kassam, founder of Fortune Law. Featured in Talented Ladies Club

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Shainul Kassam, Author at Fortune Law. Featured in Fortune Law

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Work History

5-2004
Founder at Fortune Law
10-2023
Council Member for Central London Law Society of England and Wales at Law Society of England and Wales
5-2020
Educator at Imperial College Business School
4-2020
Educator at Imperial College Business School
12-2015 - 12-2023
Board Member His Highness Aga Khan International Conciliation and Arbitration Board at His Highness Aga Khan International Conciliation and Arbitration Board

Education

1993 - 1996
LLB from UCL
Legal Practice Course from College of Law, Store Street

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Fortune Law
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Insights For Selling To Shainul

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shainul is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Shainul

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Shainul move?

  • They are generally fast movers and can take quick decisions
  • Can Shainul take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Shainul

Personality Compatibility


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