Shakira MacLyons in

Shakira MacLyons

Critic · DISC type C
Vice President, Customer Marketing at meQuilibrium
📍 Greater Boston, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Vice President, Customer Marketing
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

How Shakira shows up

Critic
Precise
Objective Thinker

They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Shakira cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2022
Vice President, Customer Marketing
meQuilibrium
3-2018 - 3-2022
Director of Customer Activation & Communication Strategy
meQuilibrium
11-2016 - 3-2018
Client Marketing Manager
meQuilibrium
1-2016 - 6-2016
City Marketing Manager
cove.is
9-2012 - 12-2015
Brand and Customer Experience Manager
The Z Spot Boston
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
10-2015 - 12-2015
Digital Marketing
Startup Institute Boston
2000 - 2004
Bachelor of Science
UMass Boston
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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