Shakira MacLyons

Critic
DISC Type : C

Vice President, Customer Marketing at meQuilibrium

Greater Boston, United States

Overview

Shakira has no verified overview

Personality Overview

Critic

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Shakira has no verified topics they care about

Media Appearances

Shakira has no verified media appearances

Work History

3-2022
Vice President, Customer Marketing at meQuilibrium
3-2018 - 3-2022
Director of Customer Activation & Communication Strategy at meQuilibrium
11-2016 - 3-2018
Client Marketing Manager at meQuilibrium
1-2016 - 6-2016
City Marketing Manager at cove.is
9-2012 - 12-2015
Brand and Customer Experience Manager at The Z Spot Boston

Education

10-2015 - 12-2015
Digital Marketing from Startup Institute Boston
2000 - 2004
Bachelor of Science from UMass Boston

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Customer Marketing at meQuilibrium
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Insights For Selling To Shakira

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shakira is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Shakira

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Shakira move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Shakira take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Shakira

Personality Compatibility


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