Shalini Lahiri

Judge
DISC Type : Dc

Associate Director - CPO's Office at Deloitte

Mumbai, Maharashtra, India

Overview

Shalini Lahiri is a strategy and marketing leader currently at Deloittes CPO Office, with deep expertise in the beauty and luxury sectors from her time at Tata CLiQ. An MBA from IIM Kozhikode, she has a proven track record in monetization, adtech, and strategic partnerships. Colleagues describe her as humble, empathetic, sincere, and a super talent.

Personality Overview

Features Driven

Objective Thinker

Fast But Wary

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

Indian Beauty Market
Led strategy for Tata CLiQ's beauty platform, Palette, and has discussed emerging Indian beauty trends on podcasts.
Brand Monetization
As Head of Monetization at Tata CLiQ, she was directly responsible for building the brand's monetization strategy and leading retail partnerships.
Consumer Culture
Her social media posts analyze the intersection of consumer behavior and cultural trends, such as beauty rituals in Indian weddings.

Media Appearances

Shalini has no verified media appearances

Work History

11-2024
Associate Director - CPO's Office at Deloitte
4-2024 - 10-2024
General Manager - Monetization at Tata CLiQ
9-2023 - 3-2024
Head - Monetization Strategy & Partnerships at Tata CLiQ
4-2022 - 9-2023
Head - Beauty Strategy and Initiatives at Tata CLiQ
4-2020 - 11-2022
Brand Building Coach at Kraftshala

Education

2011 - 2013
Master of Business Administration (M.B.A.) from Indian Institute of Management, Kozhikode
2007 - 2011
Bachelor of Engineering (B.E.) from Birla Institute of Technology and Science, Pilani

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Associate Director - CPO's Office at Deloitte
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Insights For Selling To Shalini

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shalini is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shalini

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Shalini move?

  • They can take decisions very fast if you manage to convince them.
  • Can Shalini take some risk or not?

  • The risks don’t matter much to them.

You And Shalini

Personality Compatibility


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