Sharron Malaver (Altberg)

Critic
DISC Type : C

VP Marketing at XM Cyber

Israel

Overview

Sharron is a results-driven marketing executive with over 20 years of experience in the cybersecurity sector, currently serving as the VP of Marketing at XM Cyber. Her expertise lies in market strategy, product launches, and demand generation. People who have worked with her describe her as strategic, calm, and open-minded.

Outside of her extensive marketing career, Sharron has a keen interest in world cultures, evidenced by her degree in East Asian Studies and a family trip to the Far East which she lists as a significant experience. She is also actively engaged with current social and political events concerning Israel.

She holds a degree in International Relations & East Asian Studies with a focus on Chinese from The Hebrew University of Jerusalem.

Personality Overview

Objective Thinker

Negotiator

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Cybersecurity Marketing
Her career is centered on leading marketing for cybersecurity firms like XM Cyber, Minerva Labs, and CyberArk, focusing on brand awareness and go-to-market strategies.
Team Growth
She recently expressed her astonishment and pride in the growth of her marketing team at XM Cyber, emphasizing that the people are as important as the technology.
Partner & Alliance Marketing
She previously served as the Head of Global Partner & Cloud Alliance Marketing at Sisense, demonstrating expertise in building and leveraging partner ecosystems for growth.

Media Appearances

Sharron has no verified media appearances

Work History

6-2021
VP Marketing at XM Cyber
10-2020 - 6-2021
Head of Global Partner & Cloud Alliance Marketing at Sisense
3-2020 - 9-2020
Head of Enterprise Marketing at Sisense
4-2019 - 10-2019
World traveler at Family trip to the Far East
2017 - 2019
VP Marketing at Minerva Labs

Education

2001 - 2003
MBA from Tel Aviv University
1996 - 2000
International Relations & East Asian Studies (Chinese) from The Hebrew University of Jerusalem

More Information

Social Presence :

Prographics :

Exp : 26 Location : Israel Job Level : Senior Designation : VP Marketing at XM Cyber
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Insights For Selling To Sharron

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharron is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sharron

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sharron move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sharron take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sharron

Personality Compatibility


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