Shalini Poddar

Inspirer
DISC Type : id

Country Director - India, Content Services at Apple

Mumbai, Maharashtra, India

Overview

Shalini Poddar is a technology and business leader with over 20 years of experience driving scale and monetization for D2C businesses. As Country Director for Content Services at Apple India, she oversees the App Store, Apple Music, and more. Her career includes leadership roles at Google, Disney, and Accenture.

Personality Overview

Decisive

Achievment Oriented

Generous

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Content Monetization
Her current role at Apple and previous leadership at Disney+ Hotstar focus on driving revenue and strategy for digital content platforms like the App Store and streaming services.
Digital Advertising
As the former head of ads revenue at Disney+ Hotstar and a panelist at ad: tech India 2023, she has deep expertise in ad sales, strategy, and formats.
App Ecosystem Growth
During her time at Google, she led business development for Google Play across India, Southeast Asia, and Australia, focusing on helping developers and entrepreneurs succeed.

Media Appearances

Shalini Poddar to join Apple Services as Country Director. Featured in Brand Equity – Economic Times

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Shalini Poddar quits Disney + Hotstar. Featured in Afaqs.com

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Shalini Poddar quits Disney+ Hotstar, joins Apple Services. Featured in Exchange4Media

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Work History

6-2023
Country Director - India, Content Services at Apple
11-2021 - 6-2023
Executive Vice President - Head of Ads Revenue and Strategy at Hotstar
6-2020 - 10-2021
Head of Business Development, Google Play Apps - India, South East Asia & Australia at Google
3-2019 - 6-2020
Head of Business Development, Google Play - India at Google
4-2016 - 2-2019
India Lead, Mobile App Ads Business at Google

Education

2003 - 2005
MBA from Indian Institute of Management, Calcutta
1999 - 2002
BA Hons from Delhi University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Country Director - India, Content Services at Apple
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Insights For Selling To Shalini

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shalini is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Shalini

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Shalini move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Shalini take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Shalini

Personality Compatibility


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