Shane Ratliff, FPEM

Observer
DISC Type : ci

Emergency Operations/CRS Manager at City of Port St. Lucie

Miami-Fort Lauderdale Area, United States

Overview

Shane Ratliff is the Emergency Operations/CRS Manager for the City of Port St. Lucie, leveraging extensive experience from various management roles in Palm Beach Countys Division of Emergency Management. A graduate of Kentucky State University, he is a Florida Professional Emergency Manager (FPEM) and also serves on the FPEM Certification Commission.

Shane is a Kentucky native with a career rooted in public service, beginning in the fire service before transitioning to emergency management. He is actively involved in regional public safety initiatives and speaks at community events on topics like hurricane preparedness.

Unique fact: He recently became a certified instructor for FEMAs Basic Academy, enabling him to train new emergency management professionals in Florida.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Emergency Preparedness
Manages emergency operations for Port St. Lucie and speaks at public events, such as hurricane expos, to educate residents on disaster readiness.
Professional Certification
He not only holds the Florida Professional Emergency Manager (FPEM) certification but also serves as a commissioner on the board that reviews certification standards and applications.
Community Resilience
Serves on the St. Lucie Community Resilience Steering Committee, focusing on long-term resilience planning and vulnerability assessment for the region.

Media Appearances

Shane has no verified media appearances

Work History

6-2022
Emergency Operations/CRS Manager at City of Port St. Lucie
4-2021 - 7-2022
Emergency Management Specialist at City of Port St. Lucie
3-2019 - 4-2021
Planning Manager at Palm Beach County
9-2018 - 3-2019
Operations Manager at Palm Beach County
5-2017 - 9-2018
Special Projects Coordinator at Palm Beach County

Education

1996 - 1999
BA from Kentucky State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Miami-Fort Lauderdale Area, United States Job Level : Middle Designation : Emergency Operations/CRS Manager at City of Port St. Lucie
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Insights For Selling To Shane

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shane is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shane

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Shane move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Shane take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Shane

Personality Compatibility


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