Shane S.

Energizer
DISC Type : I

Executive Vice President Marketing & Merchandising, Chief Marketing Officer at Albertsons

Boise, Idaho, United States

Overview

Shane S. is a fourth-generation grocer with nearly four decades of experience in the retail industry. A results-driven executive, he previously served as the Chief Marketing and Merchandising Officer at Albertsons, where he drove significant growth. He is currently the Executive Chairman of The Save Mart Companies.

A unique fact about Shane is that he began his career in the grocery business as a retail clerk, learning the industry from the ground up.

Personality Overview

Big Picture Person

Enthusiastic

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Grocery Innovation
He has a proven track record of implementing innovative marketing and merchandising programs and drove digital and e-commerce strategies at both Albertsons and The Save Mart Companies.
Merchandising Strategy
His expertise in this area was recognized when he was named Mass Market Retailer's "Merchant of the Year" for his instrumental role in driving Albertsons' merchandising strategy.
Private Label Growth
During his tenure at Albertsons, he rapidly scaled the company's private label brands, connecting with customer needs in a faster and smarter way.

Media Appearances

Albertsons EVP Shane Sampson Steps Down. Featured in Supermarket News

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Shane Sampson, EVP, Chief Marketing & Merchandising Officer for Albertsons Companies, Receives Retail TouchPoints’ 2018 Retail Innovator Award. Featured in GlobeNewswire

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Albertsons chief merchant Shane Sampson to depart. Featured in Supermarket News

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Work History

9-2014
Executive Vice President Marketing & Merchandising, Chief Marketing Officer at Albertsons
3-2014 - 9-2014
President, Jewel Osco Food Stores at Jewel Food Stores
2-2013 - 3-2014
President, Shaw's and Star Market's at Shaw's Supermarkets
11-2009 - 1-2013
Senior Vice President Sales and Operations at Giant Food -Ahold USA
6-2006 - 11-2009
Vice President, Merchandising, Marketing (2007-2009) Vice President, Operations (2006-2007) at Albertsons, LLC

Education

Bachelor of Science (BS) from California Coast University
Food Industry Executive Program from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 43 Location : Boise, Idaho, United States Job Level : Leadership Designation : Executive Vice President Marketing & Merchandising, Chief Marketing Officer at Albertsons
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Insights For Selling To Shane

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shane is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Shane

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Shane move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Shane take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Shane

Personality Compatibility


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