Shane Wiercinski

Examiner
DISC Type : cs

Director of Business Development at Complete Filtration Resources, Inc.

Wausau-Stevens Point Area, United States

Overview

Shane is the Director of Business Development at Complete Filtration Resources, with over a decade of experience in the wastewater industry. He specializes in sustainable treatment solutions for the Food & Beverage sector, particularly dairy. He holds a Bachelor of Science in Water Resources from the University of Wisconsin-Stevens Point.

Growing up on the shores of Lake Superior in Northern Wisconsin gave him a unique perspective on water scarcity. This background fuels his professional passion for addressing drought issues and advocating for water conservation through advanced technology in different industries.

His career is driven by the mission to make water reuse both technically and economically feasible.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Dairy Wastewater
Considers dairy wastewater an opportunity, not just a challenge. He recently co-developed a white paper on membrane-based solutions for the industry.
Water Reuse
A core passion mentioned in his personal introduction. He aims to use his technical knowledge to push for water reuse across various industries.
Membrane Technology
Highlights advancements in membrane technology as key to making water reuse economically and technically feasible for industrial applications.

Media Appearances

Shane has no verified media appearances

Work History

8-2025
Director of Business Development at Complete Filtration Resources, Inc.
8-2018 - 8-2025
Director - Wastewater Solutions at Complete Filtration Resources, Inc.
10-2015 - 5-2018
Commercialization - Technology and Innovation at Siemens Energy, Inc
10-2012 - 10-2015
R&D Project Manager at Siemens Water Solutions
10-2008 - 10-2012
R&D Scientist at Siemens Energy, Inc.

Education

2004 - 2008
Water Resources from University of Wisconsin-Stevens Point
Bachelor of Science from University of Wisconsin-Stevens Point

More Information

Social Presence :

Prographics :

Exp : 16 Location : Wausau-Stevens Point Area, United States Job Level : Mid-senior Designation : Director of Business Development at Complete Filtration Resources, Inc.
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Insights For Selling To Shane

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shane is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Shane

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Shane move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Shane take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Shane

Personality Compatibility


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