Shanik Patel in

Shanik Patel

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Video Advertising Consulting at Self-employed
📍 San Francisco, California, United States

Shanik is a video advertising consultant who scaled Grammarlys YouTube ad spend to hundreds of millions profitably. He now helps brands like Otter. ai and Superhuman achieve breakthrough growth. He holds a degree from Northwestern University and possesses unique certifications in finance (Series 7 & 63), reflecting a highly analytical approach to marketing.

Outside of his consulting work, Shanik shows strong support for his former colleagues, particularly expressing solidarity with Grammarlys Ukrainian team. His professional interests include high-level business strategy from sources like McKinsey & Company and Harvard Business Review, indicating a focus on top-tier strategic thinking and leadership.

He transitioned from a career in finance, with roles at Wells Fargo and Merrill Lynch, into growth marketing.

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Experience
17 Years
Current Role
Video Advertising Consulting
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Shanik cares about

Scaling YouTube Ads
He scaled Grammarly's YouTube advertising from zero to hundreds of millions and now consults for clients like Otter. ai and DeleteMe on achieving profitable growth.
Data-Driven Creative
He believes creative is 80% of success on YouTube, emphasizing modular frameworks and systematic testing to produce ads that convert viewers into customers at scale.
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Career

Work history

3-2024
Video Advertising Consulting
Self-employed
5-2022 - 3-2024
Marketing Principal
Grammarly
7-2019 - 4-2022
Head of Growth
Grammarly
4-2017 - 7-2019
Head of Acquisition & Growth Marketing (Consumer)
Grammarly
1-2015 - 4-2017
Head of Paid Acquisition Marketing
Grammarly
In the press

Media appearances

How Grammarly Made YouTube Ads a Hit ft. Shanik Patel. Featured in Spotify
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How Grammarly Made YouTube Ads a Hit ft. Shanik Patel. Featured in YouTube
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Education
2004 - 2008
Bachelor's degree
Northwestern University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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