Shanik Patel

Go-getter
DISC Type : d

Video Advertising Consulting at Self-employed

San Francisco, California, United States

Overview

Shanik is a video advertising consultant who scaled Grammarlys YouTube ad spend to hundreds of millions profitably. He now helps brands like Otter. ai and Superhuman achieve breakthrough growth. He holds a degree from Northwestern University and possesses unique certifications in finance (Series 7 & 63), reflecting a highly analytical approach to marketing.

Outside of his consulting work, Shanik shows strong support for his former colleagues, particularly expressing solidarity with Grammarlys Ukrainian team. His professional interests include high-level business strategy from sources like McKinsey & Company and Harvard Business Review, indicating a focus on top-tier strategic thinking and leadership.

He transitioned from a career in finance, with roles at Wells Fargo and Merrill Lynch, into growth marketing.

Personality Overview

Decisive

Challenger

Self-Confident

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Scaling YouTube Ads
He scaled Grammarly's YouTube advertising from zero to hundreds of millions and now consults for clients like Otter. ai and DeleteMe on achieving profitable growth.
Data-Driven Creative
He believes creative is 80% of success on YouTube, emphasizing modular frameworks and systematic testing to produce ads that convert viewers into customers at scale.
Full-Funnel Growth
His experience at Grammarly spanned from head of acquisition to product growth and user retention, including the launch of their first generative AI offering, GrammarlyGO.

Media Appearances

How Grammarly Made YouTube Ads a Hit ft. Shanik Patel. Featured in Spotify

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How Grammarly Made YouTube Ads a Hit ft. Shanik Patel. Featured in YouTube

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Work History

3-2024
Video Advertising Consulting at Self-employed
5-2022 - 3-2024
Marketing Principal at Grammarly
7-2019 - 4-2022
Head of Growth at Grammarly
4-2017 - 7-2019
Head of Acquisition & Growth Marketing (Consumer) at Grammarly
1-2015 - 4-2017
Head of Paid Acquisition Marketing at Grammarly

Education

2004 - 2008
Bachelor's degree from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : N/A Designation : Video Advertising Consulting at Self-employed
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Insights For Selling To Shanik

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanik is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Shanik

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shanik move?

  • Their decision making speed is somewhere in the middle.
  • Can Shanik take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Shanik

Personality Compatibility


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