Shanna Cahalane

Evaluator
DISC Type : Dsc

Senior Vice President, Director of Marketing and Community Development at Reading Cooperative Bank

Boston, Massachusetts, United States

Overview

Shanna has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Shanna has no verified topics they care about

Media Appearances

Shanna has no verified media appearances

Work History

7-2022
Senior Vice President, Director of Marketing and Community Development at Reading Cooperative Bank
8-2014 - 8-2022
Vice President, Director of Marketing at Reading Cooperative Bank
3-2009 - 8-2014
Assistant Vice President, Director of Marketing at Reading Cooperative Bank
1-2007 - 1-2009
Director of Special Events & Marketing Communications at The Wellness Community-Greater Boston
1-2005 - 12-2006
New Business Development & Project Management at Hill & Partners

Education

6-2019 - 6-2022
Leadership certificate from The Wharton School
2019 - 2022
Education details unavailable from ABA Stonier Graduate School of Banking
2011 - 2014
Master's in Management from Simmons University- Simmons School of Management
2000 - 2004
BA from Simmons University
2003 - 2003
Education details unavailable from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 21 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Senior Vice President, Director of Marketing and Community Development at Reading Cooperative Bank

Interested in

Sports

NCAA Division III Field Hockey Captain

URL has been copied!

Insights For Selling To Shanna

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shanna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shanna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shanna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shanna

Personality Compatibility


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