Ching-Har Wong

Doer
DISC Type : ds

Chief Digital Officer at Stella McCartney

London, England, United Kingdom

Overview

Ching-Har is the Chief Digital Officer at Stella McCartney, with over 25 years of experience scaling global retail brands, particularly in luxury fashion. Colleagues describe her as driven, smart, and creative. She holds a Postgraduate Diploma in Marketing from The Chartered Institute of Marketing.

As an angel investor with a global perspective, she has lived and worked in the UK, France, China, and Australia. She is passionate about leveraging digital innovation to connect with audiences and has a professional focus on sustainable and cruelty-free fashion.

Unique fact: She launched ASOS into the Chinese market, building the entire marketing team and strategy from the ground up.

Personality Overview

Risk-Accepting

Strategic Planner

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Global Ecommerce Growth
She has a proven track record of delivering significant e-commerce revenue growth and transforming global businesses at Stella McCartney, Ganni, and ASOS.
Digital Transformation
Currently leads the transformation of Stella McCartney's digital platforms, focusing on creating unique shopping experiences and innovating new ways to connect with global audiences.
Sustainable Luxury
Actively promotes sustainable and cruelty-free products, such as vegan leather alternatives, which is a core value of her current employer, Stella McCartney.

Media Appearances

Ching-Har has no verified media appearances

Work History

7-2023
Chief Digital Officer at Stella McCartney
11-2021 - 1-2023
Chief Digital & Customer Officer at Ganni A/S
5-2015 - 10-2021
Independent C-Suite Leader (CMO, CDO, CCO) | Advisor at Direct-To-Consumer & Ecommerce
4-2014 - 4-2015
Country Manager Australia at ASOS.com
9-2013 - 3-2014
Marketing Director China at ASOS.com

Education

Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing
BA (Hons) from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Digital Officer at Stella McCartney
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Insights For Selling To Ching-Har

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ching-Har is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ching-Har

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ching-Har move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ching-Har take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ching-Har

Personality Compatibility


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