Shanna Ronschke

Pioneer
DISC Type : sid

Strategic Accounts Marketing Manager at Vertiv

Columbus, Ohio, United States

Overview

Shanna is a results-driven marketing executive at Vertiv, specializing in strategic alliances and demand generation to power the worlds digital infrastructure. An alumna of The Ohio State University, where she earned her MBA, she has a proven history of engineering partnership models that deliver significant year-over-year revenue growth.

Outside of her corporate career, Shanna is a Registered Yoga Teacher (RYT 200) with the Yoga Alliance, reflecting a strong personal commitment to wellness and mindfulness. This interest in disciplined practice complements her strategic and focused approach to driving business results and fostering high-impact professional collaborations.

Unique fact: She is a certified yoga instructor, blending her strategic business acumen with a disciplined mindfulness practice.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Digital Infrastructure
Her current role and recent activity at Vertiv focus on marketing for critical digital infrastructure, including AI, edge computing, and data center efficiency.
Strategic Alliances
A core theme in her career, she has a proven track record of designing and leading high-impact alliance strategies that drive substantial revenue growth.
Yoga and Wellness
She is a Registered Yoga Teacher (RYT 200) with the Yoga Alliance, indicating a deep, certified interest in yoga and personal wellness.

Media Appearances

Shanna has no verified media appearances

Work History

5-2025
Strategic Accounts Marketing Manager at Vertiv
10-2021 - 10-2024
Sr. Client Services Leader at g2o
10-2021
Marketing Strategy Leader at American Electric Power
Senior Director, Strategic Alliances and Marketing Partnerships at Nationwide Insurance
Director, Channel Marketing and Enterprise Sales Enablement at Nationwide Insurance

Education

Journalism and Communications with a minor in German from The Ohio State University
Master of Business Administration (MBA) from The Ohio State University Fisher College of Business

More Information

Social Presence :

Prographics :

Exp : 3 Location : Columbus, Ohio, United States Job Level : Middle Designation : Strategic Accounts Marketing Manager at Vertiv
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Insights For Selling To Shanna

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Shanna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Shanna move?

  • They are generally fast movers and can take quick decisions
  • Can Shanna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Shanna

Personality Compatibility


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