Shanu Singh

Critic
DISC Type : C

Director - The Economic Times Brand at Bennett Coleman & Co. Ltd. (The Times of India)

Mumbai, Maharashtra, India

Overview

Shanu Singh is a marketing leader with over 18 years of experience, most recently as the Director for The Economic Times Brand. She is an expert in brand transformation and P&L management, with a strong background in the financial services sector at firms like ASK Asset & Wealth Management and Standard Chartered Bank. She holds an MBA from NMIMS.

Based on her social engagement, Shanu shows an interest in promoting Indian arts and cultural events. She also appears passionate about consumer advocacy, having publicly shared advice to help people, especially senior citizens, avoid financial fraud and investment scams.

Unique fact: Shanu is a recognized industry expert who has served as a jury member for prestigious marketing awards like the Effies and Emvies.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Brand Transformation
She led a major brand transformation as the CMO of ASK Asset & Wealth Management and has extensive experience in brand strategy across multiple leadership roles.
Driving Business Growth
Her experience is centered on roles with P&L accountability, blending creative leadership with a sharp focus on commercial outcomes and financial performance.
Financial Services Marketing
She has a deep background in the BFSI sector, having held senior marketing leadership roles at ASK Asset & Wealth Management, Standard Chartered Bank, and Kotak Mahindra Bank.

Media Appearances

Shanu has no verified media appearances

Work History

7-2025 - 3-2026
Director - The Economic Times Brand at Bennett Coleman & Co. Ltd. (The Times of India)
9-2021 - 6-2025
Chief Marketing Officer at ASK Asset & Wealth Management
1-2021 - 9-2021
Director - Brand & Marketing (Consumer, Private and Business Banking) at Standard Chartered Bank
1-2020 - 1-2021
Director - Brand & Marketing (Retail Banking, Wealth and Sponsorships) at Standard Chartered Bank
4-2018 - 1-2020
Director - Brand & Marketing (Retail Products & Wealth) at Standard Chartered Bank

Education

2004 - 2006
MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2000 - 2003
BA Hons from Miranda House, University of Delhi

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Director - The Economic Times Brand at Bennett Coleman & Co. Ltd. (The Times of India)
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Insights For Selling To Shanu

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanu is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Shanu

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Shanu move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Shanu take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Shanu

Personality Compatibility


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