Shari Hoenig in

Shari Hoenig

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Senior Director of Ecommerce & Marketing at Alex Apparel Group
📍 New York, New York, United States

Shari Hoenig is an experienced ecommerce and marketing leader, currently serving as the Senior Director at Alex Apparel Group. Colleagues describe her as smart, thoughtful, and strategic, with deep expertise in driving growth for brands. She is a graduate of Michigan State University with a degree in Merchandising Management.

Originally from Detroit and now a long-time New Yorker, Shari is passionate about mentoring students and has served on the board of a nonprofit focused on career development. She enjoys spending her free time with her husband, daughter, and rescue pup Jazzy, as well as learning to play mahjong.

She has a strong history of integrating philanthropic programs into brand stories, a cornerstone of her professional approach.

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Experience
14 Years
Current Role
Senior Director of Ecommerce & Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Shari shows up

Communication Style
Decision Approach
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Priorities

Topics Shari cares about

Ecommerce Growth
Her current role focuses on optimizing and growing the ecommerce business for Alex Apparel Group, leveraging her extensive DTC experience.
Emerging MarTech
She has identified AI-powered videos, chatbots, and improved customer service tools as primary technology initiatives for the next 18 months.
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Career

Work history

10-2024
Senior Director of Ecommerce & Marketing
Alex Apparel Group
5-2023
Fractional Leader, Digital
wagtopia.com
3-2021 - 5-2023
Senior Director, Ecommerce + Marketing
wagtopia.com
3-2011
Network Member
GLG
11-2023 - 1-2025
Sales Consultant
Mackage
In the press

Media appearances

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Education
BS
Michigan State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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