Shari Hoenig

Evaluator
DISC Type : dsc

Senior Director of Ecommerce & Marketing at Alex Apparel Group

New York, New York, United States

Overview

Shari Hoenig is an experienced ecommerce and marketing leader, currently serving as the Senior Director at Alex Apparel Group. Colleagues describe her as smart, thoughtful, and strategic, with deep expertise in driving growth for brands. She is a graduate of Michigan State University with a degree in Merchandising Management.

Originally from Detroit and now a long-time New Yorker, Shari is passionate about mentoring students and has served on the board of a nonprofit focused on career development. She enjoys spending her free time with her husband, daughter, and rescue pup Jazzy, as well as learning to play mahjong.

She has a strong history of integrating philanthropic programs into brand stories, a cornerstone of her professional approach.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Ecommerce Growth
Her current role focuses on optimizing and growing the ecommerce business for Alex Apparel Group, leveraging her extensive DTC experience.
Emerging MarTech
She has identified AI-powered videos, chatbots, and improved customer service tools as primary technology initiatives for the next 18 months.
Women's Leadership
She is an active member of the Women in Retail Leadership Circle and a founding member of Chief, a network for empowering women executives.

Media Appearances

Shari has no verified media appearances

Work History

10-2024
Senior Director of Ecommerce & Marketing at Alex Apparel Group
5-2023
Fractional Leader, Digital at wagtopia.com
3-2021 - 5-2023
Senior Director, Ecommerce + Marketing at wagtopia.com
3-2011
Network Member at GLG
11-2023 - 1-2025
Sales Consultant at Mackage

Education

BS from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Senior Designation : Senior Director of Ecommerce & Marketing at Alex Apparel Group
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Insights For Selling To Shari

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shari is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shari

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shari move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shari take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shari

Personality Compatibility


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