Sharon Nicholson

Examiner
DISC Type : sc

Global Director and Creative Visual at AllSaints

United Kingdom

Overview

Sharon Nicholson is a Global Creative and Brand Experience Director with over 25 years of expertise in fashion and premium lifestyle retail. She was instrumental in scaling AllSaints from a UK-focused brand to a global operation with over 230 stores. She holds a Higher National Diploma from The Manchester Metropolitan University.

Passionate about nurturing the next generation of talent, Sharon has recently been mentoring visual communications and styling students at the Fashion Retail Academy. She finds sharing her real-world industry insights with engaged students to be an incredibly rewarding experience and recommends it to other professionals.

After an 18-year journey, Sharon stepped down from her role as Visual Creative Director at AllSaints in June to start a new chapter.

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Omni-Channel Experience
Her expertise lies in creating emotionally resonant customer experiences across physical, digital, and campaign channels, aligning creative vision with commercial performance.
Global Brand Scaling
She played a pivotal role in expanding AllSaints from a UK-centric business into a multi-channel, international operation with over 230 stores.
Mentoring Fashion Talent
She is passionate about sharing her industry insights with students, recently mentoring at the Fashion Retail Academy, an experience she found incredibly rewarding.

Media Appearances

Sharon has no verified media appearances

Work History

7-2021
Global Director and Creative Visual at AllSaints
4-2014 - 3-2022
Global Director of Creative Visual Merchandising at AllSaints
2011 - 2014
Head of Global Creative Visual Merchandising at AllSaints
2007 - 2011
Visual Merchandising Manager at AllSaints

Education

1996 - 1998
Higher national diploma from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Mid-senior Designation : Global Director and Creative Visual at AllSaints
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Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sharon

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sharon take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sharon

Personality Compatibility


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