Sharon Nicholson in

Sharon Nicholson

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Global Director and Creative Visual at AllSaints
📍 United Kingdom

Sharon Nicholson is a Global Creative and Brand Experience Director with over 25 years of expertise in fashion and premium lifestyle retail. She was instrumental in scaling AllSaints from a UK-focused brand to a global operation with over 230 stores. She holds a Higher National Diploma from The Manchester Metropolitan University.

Passionate about nurturing the next generation of talent, Sharon has recently been mentoring visual communications and styling students at the Fashion Retail Academy. She finds sharing her real-world industry insights with engaged students to be an incredibly rewarding experience and recommends it to other professionals.

After an 18-year journey, Sharon stepped down from her role as Visual Creative Director at AllSaints in June to start a new chapter.

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Experience
19 Years
Current Role
Global Director and Creative Visual
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Sharon cares about

Omni-Channel Experience
Her expertise lies in creating emotionally resonant customer experiences across physical, digital, and campaign channels, aligning creative vision with commercial performance.
Global Brand Scaling
She played a pivotal role in expanding AllSaints from a UK-centric business into a multi-channel, international operation with over 230 stores.
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Career

Work history

7-2021
Global Director and Creative Visual
AllSaints
4-2014 - 3-2022
Global Director of Creative Visual Merchandising
AllSaints
2011 - 2014
Head of Global Creative Visual Merchandising
AllSaints
2007 - 2011
Visual Merchandising Manager
AllSaints
In the press

Media appearances

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Education
1996 - 1998
Higher national diploma
The Manchester Metropolitan University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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