Sharon Strickland BCOM. CA. MAICD

Questioner
DISC Type : c

Chief Executive Officer at Dendy Cinemas Pty Ltd & Icon Film Distribution

Australia

Overview

Sharon Strickland is the CEO of Dendy Cinemas and Icon Film Distribution, where she drives growth in film exhibition and distribution. A Macquarie University graduate, she has overseen significant expansion, including new cinemas and the launch of IMAX at Dendy Canberra. She was recently elected President of Independent Cinemas Australia.

Sharon is deeply passionate about the role independent cinemas play within local communities. She is a strong advocate for her team, frequently celebrating their dedication and creativity as core to the companys success. She humbly credits her colleagues for her personal industry recognitions and achievements.

In 2025, she was named one of the Top 50 Women in Global Cinema, an honor she described as "incredibly humbling. "

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Independent Cinema
Recently elected President of Independent Cinemas Australia, she is passionate about advancing the interests of independent cinemas and the role they play in communities.
Team Empowerment
Consistently deflects personal praise to credit her "passionate and dedicated team, " showing a deep appreciation for her colleagues' contributions.
Women in Cinema
She was honored as one of the Top 50 Women in Global Cinema, a recognition she uses to highlight the achievements of other women in the film industry.

Media Appearances

Sharon has no verified media appearances

Work History

7-2018
Chief Executive Officer at Dendy Cinemas Pty Ltd & Icon Film Distribution
2-2010
Chief Operating Officer at Dendy Icon

Education

1992 - 1995
Bachelor of Commerce - BCom from Macquarie University
1997 - 1999
Education details unavailable from Institute of Chartered Accountants in Australia

More Information

Social Presence :

Prographics :

Exp : 15 Location : Australia Job Level : Leadership Designation : Chief Executive Officer at Dendy Cinemas Pty Ltd & Icon Film Distribution
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Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sharon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sharon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sharon

Personality Compatibility


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