Sharon Sullivan

Observer
DISC Type : ci

Director Marketing Strategy & Operations at PUMA Group

Greater Boston, United States

Overview

Sharon is the Director of Marketing Strategy & Operations at PUMA Group, with deep experience in brand marketing from past leadership roles at Reebok and Chewy. She holds a B. S. in Marketing and is described as a collaborative leader with strong global business acumen.

Outside of work, Sharon is a mother of two and is passionate about balancing her career with family. She is an advocate for supportive work environments that empower working parents, often sharing her personal experiences and gratitude for her companys culture.

She recently had the opportunity to help lead PUMAs campaign for International Womens Day.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Brand Strategy
Her recent focus at PUMA involves diving deep into brand strategy and evolving her knowledge as a marketer in a large, global organization.
Marketing Operations
In her current role, she focuses on driving marketing operational efficiencies, a key area of growth and interest for her at PUMA.
Go-To-Market Execution
She has extensive experience leading global go-to-market strategies from her time as a Director at Reebok, managing product launches and market rollouts.

Media Appearances

Sharon has no verified media appearances

Work History

10-2025
Director Marketing Strategy & Operations at PUMA Group
5-2022 - 9-2025
Head of Strategic Planning, Brand Marketing at PUMA Group
12-2021 - 5-2022
Associate Director, Integrated Marketing at Chewy
7-2019 - 11-2021
Director, Global Go-To-Market at Reebok
7-2017 - 7-2019
Senior Manager, Global Go-To-Market at Reebok

Education

2003 - 2007
Bachelor of Science; Marketing from University of Massachusetts Dartmouth

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director Marketing Strategy & Operations at PUMA Group
URL has been copied!

Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sharon

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sharon take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sharon

Personality Compatibility


Other PUMA Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.