Shaswata Biswas

Questioner
DISC Type : c

Group Product Manager at Victoria's Secret

Bengaluru, Karnataka, India

Overview

Shaswata Biswas is an achievement-oriented Group Product Manager at Victorias Secret with over 11 years of experience in product innovation, design, and management. He leads the Commerce Lifecycle Platform team, focusing on Product Information Management systems and leveraging Gen-AI to enhance product data. He holds an MBA from the Indian Institute of Management, Calcutta.

He has a unique professional background that spans from developing enterprise software solutions using AR/VR/MR technology at his previous role to his current focus on e-commerce and data platforms.

Unique fact: He once launched a WhatsApp-based vendor management and gamification feature that increased harvest output by 15%.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Gen AI in E-commerce
He is currently leveraging AI and Gen-AI to enhance product information and leads the commerce lifecycle platform team at Victoria's Secret.
Product Data Strategy
His role involves setting up the Product Information Management (PIM) product pod and owning the product data platform for a major retailer.
Enterprise AR/VR Solutions
Previously spearheaded the entire enterprise product line at Jio Tesserac, focusing on remote assistance solutions utilizing AR/VR technologies.

Media Appearances

Shaswata has no verified media appearances

Work History

4-2023
Group Product Manager at Victoria's Secret
12-2022 - 4-2023
Senior Product Owner at Jio Tesseract
12-2022 - 4-2023
Product Owner at Jio Tesseract
7-2021 - 12-2022
Senior Product Manager at Jiva
7-2021 - 12-2022
Senior Product Manager at Jiva Agservices Pvt. Ltd.(Indonesia Market)

Education

2013 - 2015
Master of Business Administration (M.B.A.) from Indian Institute of Management, Calcutta
2006 - 2010
Bachelor’s Degree from West Bengal University of Technology, Kolkata

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Group Product Manager at Victoria's Secret
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Insights For Selling To Shaswata

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaswata is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shaswata

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shaswata move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shaswata take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Shaswata

Personality Compatibility


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