Shaughn Morgan

Wildcard
DISC Type : csi

Company Secretary at FarmLink Research Limited

Greater Sydney Area, Australia

Overview

Shaughn Morgan is the CEO of FarmLink Research, bringing over 30 years of senior leadership experience to the role. With a Master of Laws from the University of Sydney, his expertise spans policy development, advocacy, and corporate governance. Colleagues describe him as strategic, ethical, and a leader with integrity.

He is passionate about advancing innovation and sustainability within the agricultural sector. Shaughns interests include staying current on new technologies and governance, as demonstrated by his engagement with AI firms and attendance at director updates.

Unique fact: He was instrumental in facilitating the successful merger of Dairy Connect and the Queensland Dairyfarmers Organisation to form the unified industry body, eastAUSmilk.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Agri-Tech Adoption
As CEO of FarmLink, he explores applying new technologies like AI to decades of agricultural research data to find new answers and insights.
Corporate Governance
Actively keeps up-to-date with the latest legislative, governance, and regulatory information by attending events like the AICD’s Essential Director’s Update.
Dairy Industry Advocacy
Has a long history of advocating for dairy farmers, previously leading Dairy Connect and helping facilitate its successful merger to form eastAUSmilk.

Media Appearances

FarmLink Research Limited – Leadership & Team (includes Shaughn Morgan, Company Secretary). Featured in The Org

See Now

Work History

4-2024
Company Secretary at FarmLink Research Limited
1-2024
Chief Executive Officer at FarmLink Research Limited
12-2021 - 4-2023
Co-Chief Executive Officer at eastAUSmilk
11-2018 - 6-2022
Managing Director at Dairy Connect Ltd.
4-2016 - 12-2021
Chief Executive Officer at Dairy Connect Ltd.

Education

Master of Laws (LLM) from University of Sydney
Bachelor of Laws (LLB) from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 37 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Company Secretary at FarmLink Research Limited
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Insights For Selling To Shaughn

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaughn is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shaughn

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Shaughn move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shaughn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shaughn

Personality Compatibility


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