Shawn Cole

Energizer
DISC Type : I

Director of Business Development at SleepImage

United States

Overview

Shawn Cole is the Director of Business Development at SleepImage, bringing extensive experience from sales and diagnostic roles at industry leaders like Philips and Inspire Medical Systems. His career is built on a strong foundation in the sleep medicine sector, underscored by his clinical credentials.

He is a Registered Polysomnographic Technologist (RPSGT), which uniquely blends his clinical expertise with his executive-level business development and sales functions in the medical device industry.

Personality Overview

Big Picture Person

Imaginative

Full Of Energy

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sleep Medicine
His entire career, from a Sleep Support Specialist to Director of Business Development, has been focused within the sleep diagnostics and therapy industry.
Medical Device Sales
Holds progressive sales and business development titles at major medical technology companies like SleepImage and Philips, indicating a focus on commercial growth.
Polysomnography
Holds certifications as a Registered Polysomnographic Technologist (RPSGT) and RST, showing deep clinical knowledge in sleep study technology and analysis.

Media Appearances

Shawn has no verified media appearances

Work History

3-2025
Director of Business Development at SleepImage
5-2024 - 3-2026
Director of Sales at SleepImage
8-2022 - 5-2024
Diagnostic Lead, East at Philips
10-2020 - 10-2022
Associate Account Manager at Philips
7-2020 - 10-2020
Sleep Support Specialist at Inspire Medical Systems

Education

Shawn has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : United States Job Level : Mid-senior Designation : Director of Business Development at SleepImage
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Shawn

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Shawn take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Shawn

Personality Compatibility


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