Keith Schrodt, MBA, JD

Sharpshooter
DISC Type : DC

Director of Marketing at DISCO

Plano, Texas, United States

Overview

Keith has no verified overview

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Fast But Analytical

They are not always relationship oriented.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

2017
Director of Marketing at DISCO
2015 - 2017
Marketing Manager at Thomson Reuters
11-2010 - 2015
Director of Marketing & Strategy at AccessData
4-2006 - 11-2010
Sr. Product Marketer at CT Summation acquired by AccessData
1-2000 - 4-2001
Sales Manager at AP ENGINES, INC

Education

Master of Business Administration (M.B.A.) from SMU Cox School of Business
Doctor of Law - JD from Texas A&M University School of Law

More Information

Social Presence :

Prographics :

Exp : 28 Location : Plano, Texas, United States Job Level : Mid-senior Designation : Director of Marketing at DISCO
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Keith

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Keith take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Keith

Personality Compatibility


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