Shawn Couch

Wildcard
DISC Type : cis

Director of Business Development - CDMO at API

Brantford, Ontario, Canada

Overview

Shawn has no verified overview

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Shawn has no verified topics they care about

Media Appearances

Shawn has no verified media appearances

Work History

3-2025
Director of Business Development - CDMO at API
9-2020 - 3-2025
Associate Director, Sales & Key Account Management, CPI at Corden Pharma - A Full-Service CDMO
7-2015 - 9-2020
Associate Director of Business Development, Generic API North America at F.I.S. - Fabbrica Italiana Sintetici
7-2015
Sales Representative at ACIC
Financial Development and Marketing Director at YMCA

Education

2001 - 2001
Public Relations/Image Management from Niagara College
1997 - 2001
Bachelor’s Degree from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 10 Location : Brantford, Ontario, Canada Job Level : Mid-senior Designation : Director of Business Development - CDMO at API
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shawn

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shawn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shawn

Personality Compatibility


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