Shawn McGaff

Commander
DISC Type : D

Co-Founder & Chief Product Officer at Home Stories AI

Kenmore, Washington, United States

Overview

Shawn is a product and go-to-market leader focused on B2B AI startups. He began his career developing algorithms for social graphs before spending over a decade in digital transformation, working with clients like Amazon and Oracle. He earned his degree in Informatics from the University of Washington and has managed over $50M in ad campaigns.

He is an active part of the startup ecosystem, having served as a Co-Director for Startup Grind Seattle. Public information also indicates a past interest in using drones for aerial photography and video, showcasing a blend of technical and creative pursuits. He also hosts workshops on advanced AI prompting strategies for executives.

He developed an algorithm for vectorizing social graphs before such approaches became commonplace.

Personality Overview

Decisive

Impact-Driven

Risk-Taker

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

B2B AI Startups
His current professional focus is finding, advising, and nurturing the next generation of B2B artificial intelligence companies.
AI Go-to-Market
He is currently building and leading the go-to-market and product strategies for multiple AI-powered companies, including Home Stories AI and codeVale.
Advanced AI Prompting
He co-hosts workshops focused on teaching executives advanced prompting strategies to get more strategic value and better outputs from AI tools.

Media Appearances

Shawn has no verified media appearances

Work History

5-2025
Co-Founder & Chief Product Officer at Home Stories AI
1-2012
Founder & CMO at OblongPixel
6-2024
VP of Marketing at codeValet
1-2020
Fractional CMO at ApnoMed
9-2024
Fractional CMO at GetStyled.AI

Education

2006 - 2010
Informatics from University of Washington

More Information

Social Presence :

Prographics :

Exp : 13 Location : Kenmore, Washington, United States Job Level : Leadership Designation : Co-Founder & Chief Product Officer at Home Stories AI
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shawn

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • If convinced, they can reach decisions quite fast.
  • Can Shawn take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Shawn

Personality Compatibility


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