Shawn Peterson is the Direct to Consumer Business Manager and official company historian for PEZ Candy Inc. An accomplished author on the topic of PEZ, he leveraged a previous career at Hallmark and his passion for collecting to create his role, where he also manages the PEZ Visitor Center.
His interest in PEZ began at age 20 when he started collecting dispensers from a flea market. This hobby grew into a world-class personal collection, which now forms the core of the exhibits at the PEZ Visitor Center he pitched and developed. His favorite PEZ flavor is sour watermelon.
He successfully turned his personal passion into a profession by conceiving the idea for the PEZ Visitor Center and pitching it directly to the company.
Shawn P.
Direct to Consumer Business Manager at PEZ Candy Inc. at PEZ Candy
Waterbury, Connecticut, United States
Overview
Topics They Care About
Brand History
As the official company historian and author of books on the subject, he is a leading expert on PEZ's evolution and brand story.
D2C Commerce
His primary role is Direct to Consumer Business Manager, where he is responsible for growing the brand's direct sales channels.
Fan Engagement
He conceived of and now manages the PEZ Visitor Center, a major brand initiative born from his personal passion for collecting.
Media Appearances
Shawn has no verified media appearances
Work History
1-2010
Direct to Consumer Business Manager at PEZ Candy Inc. at PEZ Candy
project manager at PEZ Candy Inc.
Education
Shawn has no verified education history
More Information
Social Presence :
Prographics :
Exp : 16
Location : Waterbury, Connecticut, United States
Job Level : Middle
Designation : Direct to Consumer Business Manager at PEZ Candy Inc. at PEZ Candy
