Jeff G.

Enthusiast
DISC Type : i

Marketing Manager, D-to-C, Licensing, Operations at PEZ Candy

Washington, District of Columbia, United States

Overview

Jeff is a versatile marketing leader at PEZ Candy, overseeing direct-to-consumer, licensing, and operations. With a background that includes roles in product development and digital marketing at PEZ and brand management at Kraft Heinz, he holds an MBA from Wright State University. Colleagues describe him as a valuable and diligent leader with great attention to detail.

Outside of his direct professional responsibilities, Jeff shows a keen interest in the strategies of major global consumer brands, following companies like The Walt Disney Company and Procter & Gamble.

He is a two-time recipient of the Circle of Excellence Award for his professional achievements.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

DTC & Licensing
His current role at PEZ focuses on direct-to-consumer strategies, licensing partnerships, and marketing operations, indicating these are his primary professional responsibilities.
CPG Marketing
His career at both PEZ Candy and Kraft Heinz demonstrates extensive experience and interest in the consumer packaged goods industry.
Product Development
Previously served as a Marketing Manager for Product Development at PEZ, showing a foundational expertise in bringing new products to market.

Media Appearances

Jeff has no verified media appearances

Work History

12-2022
Marketing Manager, D-to-C, Licensing, Operations at PEZ Candy
3-2016 - 12-2022
Marketing Manager, Digital at PEZ Candy
2016 - 2016
Customer Business Manager at Kraft Heinz
6-2014 - 3-2016
Marketing Manager, Product Development at PEZ Candy
2012 - 2014
Senior Project Manager at Taylor Communications

Education

MBA from Wright State University
Bachelors of Science from Franklin University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Marketing Manager, D-to-C, Licensing, Operations at PEZ Candy
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jeff

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jeff take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jeff

Personality Compatibility


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