Shawn Walter

Enigma
DISC Type : dci

Director of Programmatic | Nike at PMG

Dallas, Texas, United States

Overview

Shawn has no verified overview

Personality Overview

Fast Follower

Persuasive & Assertive

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Shawn has no verified topics they care about

Media Appearances

Shawn has no verified media appearances

Work History

9-2022
Director of Programmatic | Nike at PMG
6-2020
Co-Founder + Partner at Radio Naturals
1-2022 - 10-2022
Associate Director, Activation | Clif Bar & Company at Essence
7-2021 - 10-2022
Associate Director, Activation | The North Face at Essence
11-2020 - 6-2021
Programmatic Contractor | NBCUniversal at Essence

Education

2007 - 2012
BSPA from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Director of Programmatic | Nike at PMG
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Insights For Selling To Shawn

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawn is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shawn

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Shawn move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Shawn take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Shawn

Personality Compatibility


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