Geetika Mahandru is the Co-Founder of IndoBevs, a fast-growing company in Indias alcoholic beverage sector. Leveraging a past career in finance structuring derivatives at Standard Chartered and Deutsche Bank, she now drives strategic vision and product innovation in the spirits market.
Prior to her venture in the beverage industry, Geetika practiced as a Clinical Hypnotherapist and Pranic Healer. This background in alternative wellness and therapy provides her with a unique perspective on consumer understanding and personal development.
She made a remarkable career transition from a high-level banking professional to a therapeutic healer before becoming a successful entrepreneur.
Geetika Mahandru
Co-Founder at IndoBevs
India
Overview
Topics They Care About
Premium Spirits Market
Publicly discusses the rising demand for premium spirits in India, noting a consumer shift towards quality and authenticity, and aims to redefine the market with her brands.
AI in Marketing
Shares insights on leveraging AI for personalized marketing but emphasizes balancing technology with human-centric, experiential brand interactions to connect with consumers.
Consumer Engagement
Focuses on creating memorable brand interactions and rich narratives behind her products, believing the future of the industry is about the experience accompanying each sip.
Media Appearances
Geetika has no verified media appearances
Work History
10-2016
Co-Founder at IndoBevs
9-2009 - 9-2016
Clinical Hypnotherapist & Pranic Healer at Therapist / Counselor / Life Coach
3-2006 - 6-2007
Associate Director, Treasury at Standard Chartered Bank
8-2004 - 6-2005
Senior Analyst, Global Markets at Deutsche Bank
Education
2002 - 2004
Education details unavailable from Indian Institute of Management Bangalore
More Information
Social Presence :
Prographics :
Exp : 18
Location : India
Job Level : Leadership
Designation : Co-Founder at IndoBevs
