Shay Buckingham

Examiner
DISC Type : cs

Director of Event Operations at Cologix, Inc.

Parker, Colorado, United States

Overview

With over 15 years in event planning, Shay leads event operations at Cologix and is the Principal Owner of The Buckingham Agency. She has a background in the tech industry and studied Liberal Arts at Metropolitan State University of Denver. People who have worked with her describe her as creative, thoughtful, and strategic.

Shay believes in the importance of authentic company culture, expressing that organizations should live by the values they praise. She also values real-world experience, suggesting that working in the service industry can provide knowledge beyond what is learned through a degree.

She was part of a team that won an American Business Award for an event held at the Dallas Cowboys AT&T Stadium.

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Strategic Event Planning
With 15+ years of experience, she has managed event projects with budgets up to $10M, focusing on creative strategy and high-impact outcomes.
Attendee Engagement
Her approach prioritizes creating exceptional and positive attendee experiences to foster long-term customer relationships and generate new leads.
Authentic Culture
She has expressed a strong belief that it is frustrating when a company praises a culture that it does not actively practice.

Media Appearances

Shay has no verified media appearances

Work History

8-2025
Director of Event Operations at Cologix, Inc.
9-2018 - 8-2025
Principal Owner at The Buckingham Agency
10-2013 - 9-2018
Event Manager at Equinix
1-2012 - 12-2012
Operations Manager at Planning Partners International, LLC
1-2008 - 10-2009
Sourcing Manager at Axiom Meeting & Incentive Solutions, Inc.

Education

1989 - 1990
Liberal Arts from Metropolitan State University of Denver
1983 - 1987
Education details unavailable from Overland High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Parker, Colorado, United States Job Level : Mid-senior Designation : Director of Event Operations at Cologix, Inc.
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Insights For Selling To Shay

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shay is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Shay

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Shay move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Shay take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Shay

Personality Compatibility


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