Shay Cohen

Questioner
DISC Type : c

Board Advisor at formX

Tel Aviv District, Israel

Overview

Shay Cohen is the Co-founder and Chief Engineer at Fabric, bringing over 30 years of experience in managing the full lifecycle of innovative multidisciplinary systems. He has a hands-on approach to design and integration and holds an MBA from Tel Aviv University and an MSc in Biomechanics from the University of Delaware.

Beyond his work in robotics, Shay has a passion for education and mentorship. He has served as a lecturer in machine design at Ben-Gurion University, where he also mentored a student group that designed and built its own formula racing car.

Unique fact: Shay is a recipient of the prestigious Israel Defense Prize.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Robotics & Automation
As Co-founder and Chief Engineer at Fabric and board advisor to robotics startups, he is deeply involved in developing smart, robust robots for commercial use.
Logistics Fulfillment
He is focused on solving the complex challenge of automated grocery fulfillment, emphasizing the speed and efficiency required to manage and dispatch large, multi-zone orders.
Engineering Mentorship
He taught machine design at Ben-Gurion University and mentored the student group that designed and built a formula-style racing car.

Media Appearances

Shay has no verified media appearances

Work History

1-2023
Board Advisor at formX
1-2021
Co-Founder & Chief engineer at Fabric at Fabric
1-2016
Co-founder & VP Engineering at Fabric
1-2015
Lecturer at Ben Gurion University of the Negev
8-2018 - 10-2023
Board Advisor at Automato Robotics

Education

2002 - 2004
Msc Biomechanics from University of Delaware
1993 - 1996
MBA from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Tel Aviv District, Israel Job Level : Leadership Designation : Board Advisor at formX
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Insights For Selling To Shay

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shay is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shay

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shay move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shay take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Shay

Personality Compatibility


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