Sheena McFarland, Ed.D.

Observer
DISC Type : ic

Chief Communications Officer (CCO) at Reed College

Portland, Oregon, United States

Overview

Sheena has no verified overview

Personality Overview

Example Seeker

Curious

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Sheena has no verified topics they care about

Media Appearances

Sheena has no verified media appearances

Work History

1-2023
Chief Communications Officer (CCO) at Reed College
11-2018 - 1-2023
Director of Marketing + Communications at University of Utah - David Eccles School of Business
2-2017 - 2-2021
Copy Editor at Bold TV
11-2016 - 11-2018
Associate Director of Marketing + Communications at University of Utah - David Eccles School of Business
1-2015 - 11-2016
Communications Specialist at University of Utah - David Eccles School of Business

Education

2016 - 2019
Doctor of Education - EdD from University of Utah
2016 - 2019
Master of Public Administration - MPA from University of Utah

More Information

Social Presence :

Prographics :

Exp : 12 Location : Portland, Oregon, United States Job Level : Leadership Designation : Chief Communications Officer (CCO) at Reed College
URL has been copied!

Insights For Selling To Sheena

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheena is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sheena

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sheena move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sheena take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sheena

Personality Compatibility


Other Reed College Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.