Sheenal Lal

Questioner
DISC Type : c

Financial Controller at Brian Bell Group

Port Moresby, National Capital District, Papua New Guinea

Overview

Sheenal Lal is a Financial Controller at Brian Bell Group with significant experience in core finance, strategic planning, and internal auditing. A Certified Practising Accountant and graduate of The University of the South Pacific, she is described by colleagues as very detail-oriented.

She has demonstrated a strong career trajectory, progressing from a Graduate Auditor to her current leadership position.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Financial Control
Her current role is Financial Controller, and her background includes financial accounting, reporting, internal controls, and end-of-month closing.
Strategic Financial Planning
She has key experience in strategic analysis, budgeting, forecasting, and the overall financial planning process for large organizations.
Internal Audit & Compliance
She spent over four years in internal audit roles, progressing to a supervisory position and ensuring compliance with frameworks like IFRS.

Media Appearances

Sheenal has no verified media appearances

Work History

4-2025
Financial Controller at Brian Bell Group
6-2018 - 8-2023
Manager Finance at Newman Pte Limited | Epay (CJ Patel Group)
6-2018 - 8-2023
Manager Finance at Inkk Mobile (Fiji) Limited
8-2017 - 5-2018
Internal Audit Supervisor | Manager Internal Audit (Acting) at CJ Patel Group of Companies
11-2015 - 7-2017
Senior Internal Auditor at CJ Patel Group of Companies

Education

2014 - 2017
CPA- Professional from CPA Australia
2011 - 2013
Bachelors in Commerce from The University of the South Pacific (USP)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Port Moresby, National Capital District, Papua New Guinea Job Level : N/A Designation : Financial Controller at Brian Bell Group
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Insights For Selling To Sheenal

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheenal is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sheenal

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sheenal move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sheenal take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sheenal

Personality Compatibility


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