Margo Oshry

Energizer
DISC Type : I

Senior Director, Talent & Influencer Marketing - Sports & Lifestyle at Authentic Brands Group

United States

Overview

Margo Oshry is the Senior Director of Talent & Influencer Marketing for sports and lifestyle at Authentic Brands Group, where she has held multiple marketing roles. A New York University graduate, she focuses on building cultural relevance and authentic consumer connections for the portfolio.

Her background includes content creation and production for "The Morning Toast, " a popular media show. Margos interests show a clear passion for fashion and contemporary culture, with personal interests in brands like GIVENCHY.

She was recently honored with a place on The Leads D60 NEXT List, recognizing the next generation of industry leaders.

Personality Overview

Enthusiastic

Big Picture Person

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Influencer Marketing
Leads the influencer marketing team, managing major campaigns such as the Addison Rae collaboration with Lucky Brand to drive brand relevance.
Building Brand Relevance
Announced that her key focus is on deepening the commitment to "building cultural relevance and authentic consumer connections" across the company's brand portfolio.
Brand Partnerships
She is responsible for creating and executing partnerships between talent and brands, such as the collaboration between athlete Angel Reese and Juicy Couture.

Media Appearances

Margo has no verified media appearances

Work History

4-2025
Senior Director, Talent & Influencer Marketing - Sports & Lifestyle at Authentic Brands Group
1-2024 - 6-2025
Senior Director, Global Marketing at Authentic Brands Group
1-2023 - 4-2024
Director, Integrated Marketing at Authentic Brands Group
8-2018 - 11-2019
Production Assistant at The Morning Toast
6-2018 - 8-2018
Content Creator at Wazimo

Education

2015 - 2019
Bachelor’s Degree from New York University
2011 - 2015
High School from The Ramaz School

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Senior Designation : Senior Director, Talent & Influencer Marketing - Sports & Lifestyle at Authentic Brands Group
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Insights For Selling To Margo

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margo is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Margo

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Margo move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Margo take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Margo

Personality Compatibility


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