Shefali Sharma

Visionary
DISC Type : Ds

Lead Marketing Manager at Zoniqx

Hong Kong SAR

Overview

Shefali is a strategic marketing leader with over 12 years of international experience, currently driving global campaigns as Marketing Lead at Zoniqx. She specializes in RWA tokenization and Web3 infrastructure. A recommendation described her as "bright, energetic, and a talented marketer. "

Her experience is uniquely diverse, having directed brand and communication strategy for a world-renowned luxury resort in the Maldives, Huvafen Fushi, before moving into the tech and Web3 space.

She has successfully spearheaded global rebrands and digital transformations that boosted inbound leads by over 100% and expanded enterprise pipelines across multiple regions.

Personality Overview

Early Adopter

Direct & Assertive

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

RWA Tokenization
Her current role at Zoniqx and past role at InvestaX are centered on Real World Asset tokenization, a topic she frequently discusses in her posts.
Institutional Adoption
She consistently writes about the gap between tokenization innovation and enterprise adoption, focusing on aligning technology with institutional needs like risk and governance.
Global Market Expansion
Her career includes directing campaigns across the US, Singapore, India, and EMEA, engaging institutional clients, regulators, and partners on multiple continents.

Media Appearances

Shefali has no verified media appearances

Work History

11-2023
Lead Marketing Manager at Zoniqx
6-2022 - 11-2023
Senior Marketing Manager at InvestaX
11-2017 - 7-2022
Marketing Manager at Xoriant
8-2017 - 11-2017
PR, Marketing and Communications at Huvafen Fushi
2-2016 - 11-2017
Marketing and Sales Associate at IT Convergence

Education

2012 - 2014
Master of Business Administration (MBA) from Ambedkar University, Delhi
Education details unavailable from Summer Fields School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Hong Kong SAR Job Level : Middle Designation : Lead Marketing Manager at Zoniqx
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Insights For Selling To Shefali

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shefali is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shefali

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shefali move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shefali take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shefali

Personality Compatibility


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