Sheila Nunn

Questioner
DISC Type : c

Senior Advisor at Oxford International North America

Halifax, Nova Scotia, Canada

Overview

Sheila is a Senior Advisor at Oxford International North America, following a 25-year tenure as co-owner and CEO of East Coast Language College, which she sold to Oxford in 2021. She is deeply committed to international education, focusing on vocational programs like Continuing Care and Early Childhood Education to fill in-demand roles in Nova Scotia.

Passionate about fostering success, Sheila actively mentors and promotes women-owned businesses, serving as an angel investor for women-led companies. She has a non-traditional career path that included archaeology and running a charter yacht in the Caribbean, bringing a unique perspective to her work and community involvement.

She was instrumental in founding the East Coast Language College in 1998, growing it from just three students to a major Halifax institution.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

International Education
Co-founded and led a language college for 25 years, and now focuses on growing language and vocational programs for international students in Nova Scotia.
Workforce Development
Focuses on creating programs that equip international and domestic students with skills for specific, in-demand occupations to meet provincial labor needs.
Supporting Entrepreneurs
Mentors local entrepreneurs, immigrants, and international graduates, helping them build connections and navigate the business landscape.

Media Appearances

Sheila has no verified media appearances

Work History

10-2023
Senior Advisor at Oxford International North America
10-2021 - 12-2023
Director Business & Partnerships at Oxford International Education Group
1998 - 9-2021
President and CEO at East Coast Language College
1998 - 2002
Adult Literacy Coordinator and Program Administrator at Halifax Regional Municipality
1995 - 2002
Teacher Trainer at Atlantic Overseas Teaching Institute

Education

Sheila has no verified education history

More Information

Social Presence :

Prographics :

Exp : 46 Location : Halifax, Nova Scotia, Canada Job Level : N/A Designation : Senior Advisor at Oxford International North America
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Insights For Selling To Sheila

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheila is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sheila

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sheila move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sheila take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sheila

Personality Compatibility


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