Susan Power

Trailblazer
DISC Type : DI

Founder & CEO at PowerUp Leadership

Halifax, Nova Scotia, Canada

Overview

Susan Power is the Founder and CEO of PowerUp Leadership, an executive coaching and advisory firm specializing in scaling leadership for hyper-growth, private equity-backed companies. An MBA and Professional Certified Coach, she is currently seeking to acquire a leadership development business to expand her impact.

Susan leverages her unique background, including a theatre degree from Acadia University, in her professional work. She explores leadership themes as the co-host of the "Inspired Leadership" podcast, where she interviews leaders on building inspiring cultures and high-performing teams.

She has founded two companies, successfully sold one, and is now scaling her second while looking to acquire a third.

Personality Overview

Friendly But Fast

Achievement-Oriented

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Scaling Leadership
Her firm, PowerUp Leadership, focuses on helping hyper-growth companies build leadership capabilities, a topic she frequently discusses in her content.
Business Acquisition
Her current professional goal is to acquire a leadership development business valued between $1M and $3M to scale her company's impact.
Private Equity Sector
She explicitly targets hyper-growth, private equity-backed technology, financial, and professional services firms as her ideal clients for leadership advisory.

Media Appearances

Susan Power Founder and CEO of PowerUp Leadership. Featured in YouTube

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Susan Power of PowerUp Leadership: Five Things You Need To Create a Highly Successful Career. Featured in Medium (Authority Magazine)

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Susan Power of PowerUp Leadership: Giving Feedback – How To Be Honest Without Being Hurtful. Featured in Medium (Authority Magazine)

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Work History

4-2018
Founder & CEO at PowerUp Leadership
6-2017 - 5-2018
Human Resources Executive Director at J.D. Irving, Limited
7-2016 - 6-2017
Human Resources Director at RST Sunbury Transport
5-2011 - 6-2016
Founder & CEO at Higher Talent Inc.
7-2009 - 12-2013
Policy & Planning Specialist at City of Hamilton

Education

12-2025 - 9-2026
Institute of Corporate Directors Designation (in process) from University of Toronto - Rotman School of Management
2002 - 2004
Master of Business Administration from University of Calgary

More Information

Social Presence :

Prographics :

Exp : 20 Location : Halifax, Nova Scotia, Canada Job Level : Leadership Designation : Founder & CEO at PowerUp Leadership
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Susan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Susan move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Susan take some risk or not?

  • They can take risks if necessary.

You And Susan

Personality Compatibility


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