Sheila Tracy in

Sheila Tracy

Login to view DISC.
Senior Director - Americas Marketing Mix Operations at Circana
📍 Palatine, Illinois, United States

Sheila Tracy is the Senior Director of Americas Marketing Mix Operations at Circana. With a strong background in consumer behavior and quantitative research from her time at Nielsen, she is a skilled analytics leader. She holds a Bachelor of Science in Mathematics/Statistics from De Paul University.

Sheila has a stated interest in JDRF International, a prominent organization focused on funding Type 1 diabetes research. This suggests a personal commitment to supporting major health-related charitable causes.

In a previous director role, she led a team responsible for over $1 million in annual revenue.

Read the full overview →
Experience
3 Years
Current Role
Senior Director - Americas Marketing Mix Operations
Job Level
Senior
Location
Palatine, Illinois, United States
Personality Overview

How Sheila shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Sheila cares about

Marketing Mix Modeling
Her entire career focus, she currently leads the Americas Marketing Mix Operations at Circana, helping clients improve marketing ROI through tactical recommendations.
Consumer Behavior
A core skill she uses to develop models that help clients target specific consumers based on their unique preferences and improve marketing effectiveness.
+4 more topics Login to view topics
Career

Work history

8-2025
Senior Director - Americas Marketing Mix Operations
Circana
10-2022
Senior Director - US Mix Operations
Nielsen
6-2021
Director - Marketing Effectiveness
Nielsen
Senior Client Manager
Nielsen
Senior Consultant
Spectra Marketing
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1986 - 1989
Bachelor of Science
De Paul University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Circana Employees

Explore more public profiles from related professionals.

Tapovrata Handique
Tapovrata Handique
Senior Engineer - Product Development - Factory Engineering
Circana
 Durga Prasad V
Durga Prasad V
Technical Lead
Circana
 Katie Ordover
Katie Ordover
Vice President, Marketing
Circana

More profiles

Discover additional public profiles from our index.

Stefan Agamanolis
Stefan Agamanolis
Executive Director of xLab
Weatherhead School of Management at Case Western Reserve University
WA
William Ahern
G.E.M. Major Account Executive
LDI Connect
 Adil Arab
Adil Arab
Senior Inside Sales - Learning Solutions
Yzerly
 Andrea Hunley
Andrea Hunley
State Senator
Indiana State Senate
Unlock the full playbookSee exactly how to sell to Sheila. Free, 10 seconds.