SHELBY BEVERAGES

Inquirer
DISC Type : dc

Business Developement at Shelby Licensed Beverages

Gardena, California, United States

Overview

As V. P. of Sales and Business Development for Shelby Licensed Beverages, this individual spearheads growth for the brands award-winning energy drinks and craft beers. They are focused on expanding distribution channels and leveraging the iconic Shelby brand, which originated to serve Shelby Mustang & Cobra Club members before growing in popularity.

Rooted in a passion for automotive culture, their professional life aligns with personal interests in high-performance vehicles and iconic American brands. They have a clear affinity for the car enthusiast community and an appreciation for major players in the beverage and automotive industries, such as PepsiCo and Ford.

Unique fact: The Shelby energy drink is a "Double Gold Medal" award winner.

Personality Overview

Judgemental

Demanding

Upfront

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Channel Development
Actively seeking to place Shelby's award-winning energy drinks in new distribution channels, with a specific focus on partnering with Ford Dealerships.
E-commerce Strategy
Utilizes online platforms like eBay to drive direct-to-consumer sales, promoting free shipping to attract customers nationwide.
Automotive Culture
The brand was founded for car club members, indicating a deep connection to and understanding of the auto enthusiast market.

Media Appearances

SHELBY has no verified media appearances

Work History

6-2017
Business Developement at Shelby Licensed Beverages
5-2015
V.P. Sales at Shelby Craft Beer + Beverages

Education

1980 - 1983
High School from Narbonne High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Gardena, California, United States Job Level : Senior Designation : Business Developement at Shelby Licensed Beverages
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Insights For Selling To SHELBY

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SHELBY is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from SHELBY

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will SHELBY move?

  • They are neither the fastest decision makers nor the slowest.
  • Can SHELBY take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And SHELBY

Personality Compatibility


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