Shelley Ankers-Wainwright ☂

Initiator
DISC Type : Di

Managing Director at Umbrella Ready

Greater Cheshire West and Chester Area, United Kingdom

Overview

Shelley Ankers-Wainwright is a strategic advisor and founder of Umbrella Ready and SAW Consulting, with over 18 years of experience in the contractor payroll sector. She specializes in operational structure, compliance, and growth for umbrella companies. Recognized as an industry expert, she also serves as a judge for The Contracting Awards.

Shelley is a driven entrepreneur who recently celebrated six years of self-employment, a journey she started with no initial plan but has built into a business she is genuinely proud of. She values learning from experience and has developed a pragmatic and resilient mindset, understanding that you dont have to agree to every opportunity.

She is passionate about improving the reputation of the umbrella industry and helping businesses offer the best service and compliance.

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Payroll Compliance
Her entire career is focused on navigating and advising on complex regulations like FCSA, JSL, and IR35, and she frequently writes articles on the topic.
Industry Reputation
Multiple sources state she is passionate about improving the reputation of the umbrella industry through best practices and education.
Entrepreneurial Journey
She often reflects on her six-year journey of being self-employed, which she started with no plan but has grown into a successful consultancy.

Media Appearances

Shelley has no verified media appearances

Work History

5-2024
Managing Director at Umbrella Ready
4-2020
Managing Director at SAW Consulting
11-2019 - 4-2020
Contract Roles- Umbrella/Accountancy at Various Companies
1-2019 - 9-2019
Head of Operations (9mth Contract) at Brookson One
6-2015 - 12-2018
Group Sales Director at Optionis Group

Education

1992 - 2000
Education details unavailable from Tarporley County High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Cheshire West and Chester Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Umbrella Ready
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Insights For Selling To Shelley

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelley is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Shelley

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Shelley move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Shelley take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Shelley

Personality Compatibility


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