Shelly Bernecker, M.A.

Judge
DISC Type : Dc

Global Marketing Director at District Photo Inc.

Grand Rapids, Michigan, United States

Overview

Shelly has no verified overview

Personality Overview

Quality Focused

Objective Thinker

Demanding

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They respond well to strong and respectful communication.

Topics They Care About

Shelly has no verified topics they care about

Media Appearances

Shelly has no verified media appearances

Work History

7-2024
Global Marketing Director at District Photo Inc.
3-2020 - 3-2024
Head of Xerox Business Solutions Field Marketing, at Xerox at Xerox
9-2017 - 3-2024
Head of Marketing at Michigan Office Solutions (MOS), A Xerox Company
1-2016 - 9-2017
Director of Marketing at Michigan Office Solutions (MOS), A Xerox Company
9-2013 - 1-2016
Marketing Manager at Michigan Office Solutions (MOS), A Xerox Company

Education

Masters from University of Denver
BA from Hope College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Grand Rapids, Michigan, United States Job Level : Mid-senior Designation : Global Marketing Director at District Photo Inc.
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Insights For Selling To Shelly

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelly is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shelly

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Shelly move?

  • If convinced, they can reach decisions quite fast.
  • Can Shelly take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Shelly

Personality Compatibility


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