Sheri Morgan

Collaborator
DISC Type : si

School Board Member at Laguna Beach Unified School District

Laguna Beach, California, United States

Overview

Sheri Morgan is an entrepreneur and the owner of Waterline Toys, the company behind the innovative SkimBe toy. She is also a publicly elected School Board Member for the Laguna Beach Unified School District, where she champions transparency and community oversight. She earned her Bachelors degree from Arizona State University.

As a parent and active community member, she is passionate about education and supporting fellow female entrepreneurs. She actively participates in the "Women in Toys, Licensing & Entertainment" network and shows interest in major entertainment brands like The Walt Disney Company and PlayStation.

In her first school board election, she was the top vote-getter, successfully unseating an incumbent.

Personality Overview

Good Listener

Fair-minded

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Toy Industry Innovation
As the creator of SkimBe, she has hands-on experience developing and launching a new toy, and she actively networks at major industry events like Toy Fest.
Women in Business
Frequently attends and promotes events for "WiT - Women in Toys, Licensing & Entertainment, " demonstrating a passion for supporting and collaborating with other women in her field.
Community Leadership
Elected to the Laguna Beach School Board with the most votes, she is focused on bringing transparency, accountability, and a non-partisan perspective to local education.

Media Appearances

President Sheri Morgan – Laguna Beach Unified School District Profile. Featured in Laguna Beach Unified School District

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Laguna Beach Unified School District Candidate Sheri Morgan (Podcast). Featured in Voice of Laguna

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Sheri Morgan, Laguna Beach Unified School District candidate – 2024 election questionnaire. Featured in Orange County Register

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Work History

12-2024
School Board Member at Laguna Beach Unified School District
8-2020
Owner at Waterline Toys - Home of SkimBe
8-2017
Principal at M4 Products

Education

1996 - 1998
Certified education program from UC Irvine
1986 - 1991
Bachelor's degree from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Laguna Beach, California, United States Job Level : Middle Designation : School Board Member at Laguna Beach Unified School District
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Insights For Selling To Sheri

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheri is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Sheri

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Sheri move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Sheri take some risk or not?

  • They probably won’t put a lot at risk.

You And Sheri

Personality Compatibility


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