Anna Yudina in

Anna Yudina

Trailblazer · DISC type DI
Chief Marketing Officer at Public Relations Society of America (PRSA)
📍 New York, New York, United States

Anna Yudina is a marketing and communications leader focused on transforming mission-driven brands. As Chief Marketing Officer at PRSA, she leads enterprise-wide brand strategy, drawing on experience from iconic consumer brands like Perrier and Minwax, and The Toy Association. She holds an MBA from Zicklin School of Business and has recent certifications in AI for communicators.

Outside of her professional roles, Anna is passionate about the power of play for both children and adults, believing it reduces stress and boosts creativity. She enjoys turning research and insights into compelling stories that resonate with audiences. Colleagues describe her as innovative, collaborative, passionate, and data-driven.

She built and scaled "The Genius of Play" from a concept into a nationally recognized brand and digital platform used by millions of families.

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Current Role
Chief Marketing Officer
Location
New York, New York, United States
Personality Overview

How Anna shows up

Values Relationships
Persuasive
Informal

They are more likely to be open to unproven but exciting technologies. They like to keep things under control. They will fight for you if they come to believe in you.

Priorities

Topics Anna cares about

Brand Transformation
Her current role at PRSA involves leading the 75-year-old organization through an enterprise-wide transformation to modernize its brand and value proposition.
Play-Based Learning
She spearheaded "The Genius of Play" at The Toy Association, a national initiative to raise awareness of play's crucial role in child development.
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Career

Work history

11-2023
Chief Marketing Officer
Public Relations Society of America (PRSA)
2-2015 - 11-2023
Senior Director of Marketing Initiatives
The Toy Association
7-2014 - 2-2015
Product Line Director
Myron Corp
4-2013 - 7-2014
Digital Marketing Manager
Sherwin Williams
4-2008 - 4-2013
Associate Product Manager
Sherwin Williams
In the press

Media appearances

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Education
2001 - 2007
MBA
Zicklin School of Business
1998 - 2000
BA
Ramapo College of New Jersey
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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