Anna Yudina

Trailblazer
DISC Type : DI

Chief Marketing Officer at Public Relations Society of America (PRSA)

New York, New York, United States

Overview

Anna Yudina is a marketing and communications leader focused on transforming mission-driven brands. As Chief Marketing Officer at PRSA, she leads enterprise-wide brand strategy, drawing on experience from iconic consumer brands like Perrier and Minwax, and The Toy Association. She holds an MBA from Zicklin School of Business and has recent certifications in AI for communicators.

Outside of her professional roles, Anna is passionate about the power of play for both children and adults, believing it reduces stress and boosts creativity. She enjoys turning research and insights into compelling stories that resonate with audiences. Colleagues describe her as innovative, collaborative, passionate, and data-driven.

She built and scaled "The Genius of Play" from a concept into a nationally recognized brand and digital platform used by millions of families.

Personality Overview

Values Relationships

Persuasive

Informal

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They will fight for you if they come to believe in you.

Topics They Care About

Brand Transformation
Her current role at PRSA involves leading the 75-year-old organization through an enterprise-wide transformation to modernize its brand and value proposition.
Play-Based Learning
She spearheaded "The Genius of Play" at The Toy Association, a national initiative to raise awareness of play's crucial role in child development.
Digital Marketing
Developed the first social media strategy for Minwax at Sherwin-Williams and has a long history of driving growth through digital-first campaigns and strategy.

Media Appearances

Anna has no verified media appearances

Work History

11-2023
Chief Marketing Officer at Public Relations Society of America (PRSA)
2-2015 - 11-2023
Senior Director of Marketing Initiatives at The Toy Association
7-2014 - 2-2015
Product Line Director at Myron Corp
4-2013 - 7-2014
Digital Marketing Manager at Sherwin Williams
4-2008 - 4-2013
Associate Product Manager at Sherwin Williams

Education

2001 - 2007
MBA from Zicklin School of Business
1998 - 2000
BA from Ramapo College of New Jersey

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Chief Marketing Officer at Public Relations Society of America (PRSA)
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anna

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Anna take some risk or not?

  • They can take risks if necessary.

You And Anna

Personality Compatibility


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