Sherif Yassa

Energizer
DISC Type : I

Chief Executive Officer at ICON Inc.

Los Angeles, California, United States

Overview

Sherif has no verified overview

Personality Overview

Informal

Relationship Oriented

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sherif has no verified topics they care about

Media Appearances

Sherif has no verified media appearances

Work History

9-2025
Chief Executive Officer at ICON Inc.
9-2013 - 10-2025
Chief Operating Officer at ICON Inc.
4-2012
Owner at Encino Family Dental
5-2008 - 8-2008
Consultant at The Walt Disney Company
2-2008 - 5-2008
Consultant at Moldex Inc.

Education

2006 - 2008
MBA from Pepperdine Graziadio Business School
B.S from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 21 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Executive Officer at ICON Inc.
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Insights For Selling To Sherif

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sherif is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sherif

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sherif move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sherif take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sherif

Personality Compatibility


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